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Win Bigly

Persuasion in a World Where Facts Don't Matter - 2nd Edition

Auteurs

Scott Adams

Boekbeoordeling

4,0

(56)

Tarief

Parameters

342bladzijden
12 uur lezen

Meer over het boek

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams ... recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting.--Publisher.