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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even more offensive marketing, J. Hugh Davidson
- Taal
- Jaar van publicatie
- 1997
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 6,09
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- Titel
- Even more offensive marketing
- Taal
- Engels
- Auteurs
- J. Hugh Davidson
- Uitgever
- Penguin Books
- Jaar van publicatie
- 1997
- Formaat
- Paperback
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Reeks
- Tags
- Handel
- Beoordeling
- 2,85 van 5
- Aantekening
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.



