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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
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ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Taal
- Jaar van publicatie
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- ZAG : the number-one strategy of high-performance brands
- Taal
- Engels
- Auteurs
- Marty Neumeier
- Uitgever
- New Riders
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- Aantal pagina's
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Handleidingen en Gidsen, Persoonlijke ontwikkeling, Design, Marketing & Verkoop
- Beoordeling
- 4 van 5
- Aantekening
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.