Bookbot

ZAG : the number-one strategy of high-performance brands

Boekbeoordeling

4,0(3582)Tarief

Meer over het boek

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

Een boek kopen

ZAG : the number-one strategy of high-performance brands, Marty Neumeier

Taal
Jaar van publicatie
2007
product-detail.submit-box.info.binding
(Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.

Betaalmethoden

4,0
Zeer goed
3582 Beoordelingen

We missen je recensie hier.