INSIDE COCA-COLA

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Focusing on the remarkable revival of Coca-Cola, the narrative unfolds through the experiences of its first CEO to share this journey in a book. It details the challenges faced by the company and the strategic decisions that led to its resurgence, providing insights into leadership and corporate transformation. The author blends personal anecdotes with business lessons, making it both an inspiring memoir and a valuable guide for aspiring leaders in the corporate world.