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Marketing Communications

A European Perspective

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4,1(24)Tarief

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This book provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.

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Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

Taal
Jaar van publicatie
2010
product-detail.submit-box.info.binding
(Paperback),
Staat van het boek
Goed
Prijs
€ 2,79

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4,1
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24 Beoordelingen

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