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Marketing Management and Strategy

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This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips

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Marketing Management and Strategy, Peter Doyle

Taal
Jaar van publicatie
1998
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Titel
Marketing Management and Strategy
Taal
Engels
Jaar van publicatie
1998
Formaat
Paperback
Aantal pagina's
465
ISBN10
0132622394
ISBN13
9780132622394
Reeks
Beoordeling
3,3 van 5
Aantekening
This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips