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"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association
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The Power of Persuasion, Robert Levine
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Power of Persuasion
- Taal
- Engels
- Auteurs
- Robert Levine
- Uitgever
- WILEY
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 288
- ISBN10
- 0471763179
- ISBN13
- 9780471763178
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Psychologische thema’s, Persoonlijke ontwikkeling, Management & HR, Leiderschap
- Beoordeling
- 3,9 van 5
- Aantekening
- "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association