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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Taal
- Jaar van publicatie
- 2006
- Bindwijze
- (Hardcover)
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- Titel
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Taal
- Engels
- Auteurs
- Brian Carroll
- Uitgever
- McGraw-Hill Education - Europe
- Jaar van publicatie
- 2006
- Formaat
- Hardcover
- Aantal pagina's
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Reeks
- Tags
- Handel
- Beoordeling
- 3,45 van 5
- Aantekening
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.