Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Focusing on writing and editing for digital media, this fifth edition by Brian Carroll offers vital insights into voice, style, and various media formats. It emphasizes the importance of ideation, story planning, and effective storytelling techniques, making it a comprehensive guide for anyone looking to enhance their skills in the digital landscape.
Exploring the intersection of Shakespeare's history and Roman plays, this work delves into how these dramas shaped English national consciousness and identity. It emphasizes that the significance lies not in the plots or historical facts but in the attitudes and imaginations they inspired in audiences. The study highlights the longstanding scholarly interest in interpreting Shakespeare's works through the lens of national identity, revealing various articulations of nationhood embedded within his plays.