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Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
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Changing the Game, Jim Host
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Changing the Game
- Ondertitel
- My Career in Collegiate Sports Marketing
- Taal
- Engels
- Auteurs
- Jim Host
- Uitgever
- The University Press of Kentucky
- Jaar van publicatie
- 2020
- Formaat
- Hardcover
- Aantal pagina's
- 296
- ISBN13
- 9780813179551
- Reeks
- Tags
- Non-fictie, Kaarten en reizen, Hobby, Reizen
- Beoordeling
- 4,55 van 5
- Aantekening
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.