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Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

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"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

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Brand Failures, Matt Haig

Taal
Jaar van publicatie
2003
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(Hardcover),
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Titel
Brand Failures
Ondertitel
The Truth About the 100 Biggest Branding Mistakes of All Time
Taal
Engels
Auteurs
Matt Haig
Jaar van publicatie
2003
Formaat
Hardcover
Aantal pagina's
310
ISBN10
0749439270
ISBN13
9780749439279
Reeks
Beoordeling
3,55 van 5
Aantekening
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing