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Marketing the Arts

An Introduction

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By integrating marketing theory with practical applications in the arts, this book provides a comprehensive guide for students and professionals alike. It explores innovative marketing strategies used by major corporations, adapting these concepts to the unique challenges faced by creative ventures and the fine and performing arts. This approach helps readers understand how to effectively promote artistic endeavors in a competitive landscape.

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Marketing the Arts, Anthony Rhine

Taal
Jaar van publicatie
2020
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(Hardcover)
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Titel
Marketing the Arts
Ondertitel
An Introduction
Taal
Engels
Uitgever
RLPG/Galleys
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
274
ISBN13
9781538128947
Reeks
Aantekening
By integrating marketing theory with practical applications in the arts, this book provides a comprehensive guide for students and professionals alike. It explores innovative marketing strategies used by major corporations, adapting these concepts to the unique challenges faced by creative ventures and the fine and performing arts. This approach helps readers understand how to effectively promote artistic endeavors in a competitive landscape.