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Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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The Strategy and Tactics of Pricing, Thomas T. Nagle, Reed K. Holden
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Strategy and Tactics of Pricing
- Ondertitel
- A Guide to Profitable Decision Making
- Taal
- Engels
- Auteurs
- Thomas T. Nagle, Reed K. Holden
- Uitgever
- Routledge
- Jaar van publicatie
- 2002
- Formaat
- Hardcover
- Aantal pagina's
- 398
- ISBN10
- 013026248X
- ISBN13
- 9780130262486
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Management & HR, Financiën, Ondernemerschap
- Beoordeling
- 4,1 van 5
- Aantekening
- Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.