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The Rise and Fall of Mass Communication

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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.

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The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings

Taal
Jaar van publicatie
2020
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(Hardcover)
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Titel
The Rise and Fall of Mass Communication
Taal
Engels
Uitgever
Peter Lang
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
184
ISBN13
9781433164262
Reeks
Beoordeling
3,35 van 5
Aantekening
Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.