Meer over het boek
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Een boek kopen
Market segmentation, Malcolm McDonald, Ian Dunbar
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 8,49
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Market segmentation
- Taal
- Engels
- Auteurs
- Malcolm McDonald, Ian Dunbar
- Uitgever
- Goodfellow Publishers
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- Aantal pagina's
- 486
- ISBN10
- 1906884188
- ISBN13
- 9781906884185
- Reeks
- Aantekening
- * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field