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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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How Brands Grow : What Marketers Don't Know, Byron Sharp
- Taal
- Jaar van publicatie
- 2010
- Bindwijze
- (Hardcover)
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- Titel
- How Brands Grow : What Marketers Don't Know
- Taal
- Engels
- Auteurs
- Byron Sharp
- Uitgever
- Oxford University Press
- Jaar van publicatie
- 2010
- Formaat
- Hardcover
- Aantal pagina's
- 228
- ISBN10
- 0195573560
- ISBN13
- 9780195573565
- Reeks
- Tags
- Handel, Marketing en PR, Merken
- Eerste editie
- 2010
- Oorspronkelijke titel
- How Brands Grow: What Marketers Don´t Know
- Beoordeling
- 4,15 van 5
- Aantekening
- This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.