De favoriet van de lezers is momenteel uitverkocht.
Meer over het boek
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Een boek kopen
Corporate Communication, Joep Cornelissen
- Taal
- Jaar van publicatie
- 2011
- Bindwijze
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.
- Titel
- Corporate Communication
- Ondertitel
- A Guide to Theory and Practice - 3rd Edition
- Taal
- Engels
- Auteurs
- Joep Cornelissen
- Uitgever
- SAGE Publications Ltd
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Reeks
- Categorieën
- Tags
- Handel, Communicatie
- Beoordeling
- 3,5 van 5
- Aantekening
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.