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Selling & Sales Management

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This comprehensive textbook offers insights from global sales professionals and case studies from major companies like Amazon and IBM. It explores the art and science of selling in a digital age, emphasizing storytelling, analytics, and automation. It also covers essential sales management skills and includes online resources for instructors.

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Selling & Sales Management, Lisa Spiller

Taal
Jaar van publicatie
2022
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(Hardcover)
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Titel
Selling & Sales Management
Taal
Engels
Jaar van publicatie
2022
Formaat
Hardcover
Aantal pagina's
552
ISBN13
9781529712582
Reeks
Beoordeling
3 van 5
Aantekening
This comprehensive textbook offers insights from global sales professionals and case studies from major companies like Amazon and IBM. It explores the art and science of selling in a digital age, emphasizing storytelling, analytics, and automation. It also covers essential sales management skills and includes online resources for instructors.