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"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Taal
- Jaar van publicatie
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Creating Brand Loyalty
- Ondertitel
- The Managment of Power Positioning and Really Great Advertising
- Taal
- Engels
- Uitgever
- Hudson House Publishing
- Jaar van publicatie
- 1999
- Formaat
- Paperback
- Aantal pagina's
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Reeks
- Beoordeling
- 3 van 5
- Aantekening
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.