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'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
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Product Management, Donald R. Lehmann, Russell S. Winer
- Taal
- Jaar van publicatie
- 2005
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
- Goed
- Prijs
- € 7,99
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- Titel
- Product Management
- Taal
- Engels
- Auteurs
- Donald R. Lehmann, Russell S. Winer
- Uitgever
- Irwin Professional Pub
- Jaar van publicatie
- 2005
- Formaat
- Hardcover
- Aantal pagina's
- 512
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Reeks
- Beoordeling
- 4,1 van 5
- Aantekening
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.