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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
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Crossing the Chasm, Geoffrey A. Moore
- Taal
- Jaar van publicatie
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Crossing the Chasm
- Ondertitel
- Marketing and Selling Technology Products to Mainstream Customers
- Taal
- Engels
- Auteurs
- Geoffrey A. Moore
- Uitgever
- HarperCollins
- Jaar van publicatie
- 1991
- Formaat
- Hardcover
- Aantal pagina's
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Zelfhulp, Technologie, Management & HR, Leiderschap, Ondernemerschap
- Beoordeling
- 4 van 5
- Aantekening
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.