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Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Auteurs
Boekbeoordeling
Parameters
- 223bladzijden
- 8 uur lezen
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
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Crossing the Chasm, Geoffrey A. Moore
- Taal
- Jaar van publicatie
- 1991
- Bindwijze
- (Hardcover)
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- Titel
- Crossing the Chasm
- Ondertitel
- Marketing and Selling Technology Products to Mainstream Customers
- Taal
- Engels
- Auteurs
- Geoffrey A. Moore
- Uitgever
- HarperCollins Publishers
- Jaar van publicatie
- 1991
- Formaat
- Hardcover
- Aantal pagina's
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Reeks
- Categorieën
- Tags
- Handel, Technologie, Leiderschap
- Beoordeling
- 4 van 5
- Aantekening
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.