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Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.
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The Company and the Activist, Stuart Thomson
- Taal
- Jaar van publicatie
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Company and the Activist
- Ondertitel
- Going Beyond PR
- Taal
- Engels
- Auteurs
- Stuart Thomson
- Uitgever
- Taylor & Francis Ltd
- Jaar van publicatie
- 2024
- Formaat
- Hardcover
- Aantal pagina's
- 158
- ISBN13
- 9781032444000
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Wetenschap en Wiskunde, Ecologische thematiek, Ecologie, Marketing en PR
- Aantekening
- Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.
