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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
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Marketing Planning & Strategy, John Dawes
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Planning & Strategy
- Ondertitel
- A Practical Introduction
- Taal
- Engels
- Auteurs
- John Dawes
- Uitgever
- SAGE Publishing Ltd
- Jaar van publicatie
- 2021
- Formaat
- Paperback
- Aantal pagina's
- 296
- ISBN13
- 9781529760132
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.