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Moral Markets

How Knowledge and Affluence Change Consumers and Products

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The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.

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Moral Markets, Nico Stehr

Taal
Jaar van publicatie
2008
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(Paperback),
Staat van het boek
Goed
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€ 1,99

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Titel
Moral Markets
Ondertitel
How Knowledge and Affluence Change Consumers and Products
Taal
Engels
Auteurs
Nico Stehr
Jaar van publicatie
2008
Formaat
Paperback
Aantal pagina's
288
ISBN13
9781594514579
Reeks
Beoordeling
2 van 5
Aantekening
The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.