Digital Business and Electronic Commerce

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Focusing on management perspectives, this textbook explores the foundations of digital business, including key activities and success factors. It delves into user behavior, mobile and social media applications, and the Internet of Things in relation to big data and cloud computing, emphasizing industry 4.0 and the industrial metaverse. Additionally, it examines smart business services, digital consumer applications, and advanced technologies like artificial intelligence and quantum computing. The book concludes with an analysis of digital business models across B2C and B2B sectors.