Protecting the Public's Health During Novel Infectious Disease Outbreaks

Focusing on the emergence of bovine spongiform encephalopathy (BSE) in British cattle alongside the COVID-19 pandemic, the book explores how informal fallacies served as cognitive heuristics that influenced public health reasoning in these crises. It delves into the intersections of health, perception, and decision-making in times of crisis, providing insights into the societal responses to these significant health events. Additionally, the title is available as Open Access on Cambridge Core.