Performance Excellence in Marketing, Sales and Pricing

Focusing on the critical role of consumer desires in product and service development, this book presents effective marketing and sales strategies grounded in practical relevance. It offers a systematic overview of essential concepts like selling, pricing, and negotiation, equipping readers to implement best practices in their businesses. Key tools, including the marketing mix and various strategies, are thoroughly explained for real-world application. Additionally, it incorporates change management, lean principles, and innovation as key drivers for achieving performance excellence.