Corporate Conservatives Go to War

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The National Association of Manufacturers played a crucial role during World War II, leveraging the war's unique circumstances to rehabilitate the image of American business after the Great Depression. Through a comprehensive multimedia campaign and extensive research initiatives, the NAM aimed to promote the importance of private enterprise in the wartime economy and challenge liberal economic policies. Utilizing unpublished primary sources, this work uncovers the strategies and motivations of corporate leaders as they sought to shape post-war economic policy and public perception in favor of capitalism.