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Game change

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An estimated one billion people spend at least one hour every day playing computer and videogames. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how "gamification" can be harnessed and applied as a business model for the future.

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Game change, Auteurscollectief

Taal
Jaar van publicatie
2013
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(Hardcover)
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Titel
Game change
Taal
Engels
Uitgever
PHD
Jaar van publicatie
2013
Formaat
Hardcover
ISBN10
0956972829
ISBN13
9780956972828
Reeks
Aantekening
An estimated one billion people spend at least one hour every day playing computer and videogames. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how "gamification" can be harnessed and applied as a business model for the future.