Human Resource Management in a Post COVID-19 World

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The book explores a fresh perspective on HR management, emphasizing the ego-perspective alongside macroeconomic and micro-political factors. It highlights the challenges posed by a complex economic landscape, particularly in the context of Industry 4.0 and digitization. Employees, especially younger generations, face a working world filled with choices, shifting the power dynamics away from employers. As a result, companies must adapt by addressing the heightened expectations of self-assured employees through effective incentives.