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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Taal
- Jaar van publicatie
- 2008
- Bindwijze
- (Paperback)
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- Titel
- Advertising Is Dead. Long Live Advertising!
- Ondertitel
- Over 200 Campaigns for the New Marketplace
- Taal
- Engels
- Auteurs
- Tom Himpe, Will Collin
- Uitgever
- Thames & Hudson
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Reeks
- Tags
- Handel
- Beoordeling
- 3,85 van 5
- Aantekening
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.