De favoriet van de lezers is momenteel uitverkocht.
Meer over het boek
The third edition of the classic "Price Management" by Hermann Simon and Martin Fassnacht appears as a textbook with a completely new concept. Current developments in price management, such as the increased importance of price organizations and pricing processes, are addressed. Behavioral science aspects are given greater consideration. Special chapters on international price management and the internet have been included. Numerous practical examples contribute to the illustration of the content.
Een boek kopen
Price Management, Karl-Hermann Simon
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Price Management
- Ondertitel
- Strategy, Analysis, Decision, Implementation
- Taal
- Engels
- Auteurs
- Karl-Hermann Simon
- Uitgever
- Springer
- Jaar van publicatie
- 2018
- Formaat
- Hardcover
- Aantal pagina's
- 558
- ISBN10
- 3319994557
- ISBN13
- 9783319994550
- Reeks
- Aantekening
- The third edition of the classic "Price Management" by Hermann Simon and Martin Fassnacht appears as a textbook with a completely new concept. Current developments in price management, such as the increased importance of price organizations and pricing processes, are addressed. Behavioral science aspects are given greater consideration. Special chapters on international price management and the internet have been included. Numerous practical examples contribute to the illustration of the content.