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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Taal
- Jaar van publicatie
- 2004
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 1,59
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- Titel
- Analysis for Marketing Planning - Sixth Edition
- Taal
- Engels
- Auteurs
- Donald R. Lehmann, Russell S. Winer
- Uitgever
- McGraw-Hill/Irwin
- Jaar van publicatie
- 2004
- Formaat
- Paperback
- Aantal pagina's
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Reeks
- Tags
- Handel, Marketing en PR
- Aantekening
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.