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"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
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Marketing Communications, Chris Fill
- Taal
- Jaar van publicatie
- 2007
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 6,19
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- Titel
- Marketing Communications
- Ondertitel
- Engagements, Strategies and Practice
- Taal
- Engels
- Auteurs
- Chris Fill
- Uitgever
- Financial Times/Prentice Hall
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- Aantal pagina's
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Reeks
- Tags
- Handel, Marketing en PR
- Beoordeling
- 3,8 van 5
- Aantekening
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.