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Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
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Identify, Charlotte Rivers
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Identify
- Taal
- Engels
- Auteurs
- Charlotte Rivers
- Uitgever
- Rotovision
- Jaar van publicatie
- 2003
- Formaat
- Hardcover
- Aantal pagina's
- 160
- ISBN10
- 2880467233
- ISBN13
- 9782880467234
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Design
- Beoordeling
- 5 van 5
- Aantekening
- Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.