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The New Rules of Marketing and PR

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.

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The New Rules of Marketing and PR, David Meerman Scott

Taal
Jaar van publicatie
2017
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(Paperback)
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Titel
The New Rules of Marketing and PR
Taal
Engels
Jaar van publicatie
2017
Formaat
Paperback
Aantal pagina's
448
ISBN10
1119362415
ISBN13
9781119362418
Reeks
Beoordeling
3,85 van 5
Aantekening
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.