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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, David Meerman Scott
- Taal
- Jaar van publicatie
- 2015
- Bindwijze
- (Paperback),
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- Prijs
- € 2,79
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- Titel
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Taal
- Engels
- Auteurs
- David Meerman Scott
- Uitgever
- WILEY
- Jaar van publicatie
- 2015
- Formaat
- Paperback
- Aantal pagina's
- 458
- ISBN10
- 1119070481
- ISBN13
- 9781119070481
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.