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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
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Research Methods for Business, Uma Sekaran, Roger Bougie
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Research Methods for Business
- Ondertitel
- A Skill- Building Approach
- Taal
- Engels
- Auteurs
- Uma Sekaran, Roger Bougie
- Uitgever
- Wiley
- Jaar van publicatie
- 2018
- Formaat
- Paperback
- Aantal pagina's
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Marketing & Verkoop, Management & HR, Onderzoek
- Beoordeling
- 4 van 5
- Aantekening
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.