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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.
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Mass Communication Theory, Denis McQuail
- Taal
- Jaar van publicatie
- 1994
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- Titel
- Mass Communication Theory
- Ondertitel
- An Introduction - Third Edition
- Taal
- Engels
- Auteurs
- Denis McQuail
- Uitgever
- SAGE Publications Ltd
- Jaar van publicatie
- 1994
- Formaat
- Paperback
- Aantal pagina's
- 448
- ISBN10
- 0803977859
- ISBN13
- 9780803977853
- Reeks
- Tags
- Non-fictie, Sociale Wetenschappen, Studieboeken, Psychologische thema’s, Scripties en Hoger Onderwijsboeken, Psychologie, Relaties, Samenleving, Communicatie, Cultuur, Media en communicatie, Informatie, Massamedia, Sociaal Gedrag, Massacommunicatie
- Eerste editie
- 1992
- Oorspronkelijke titel
- Mass Communication Theory
- Beoordeling
- 4,35 van 5
- Aantekening
- The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.