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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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Marketing, David Mercer
- Taal
- Jaar van publicatie
- 1996
- Bindwijze
- (Paperback)
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- Titel
- Marketing
- Taal
- Engels
- Auteurs
- David Mercer
- Uitgever
- Blackwell
- Jaar van publicatie
- 1996
- Formaat
- Paperback
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Reeks
- Beoordeling
- 3,35 van 5
- Aantekening
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.