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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
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The Network Is Your Customer, David L. Rogers
- Taal
- Jaar van publicatie
- 2012
- Bindwijze
- (Paperback)
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- Titel
- The Network Is Your Customer
- Ondertitel
- Five Strategies to Thrive in a Digital Age
- Taal
- Engels
- Auteurs
- David L. Rogers
- Uitgever
- Yale University Press
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 336
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Reeks
- Categorieën
- Tags
- Handel
- Beoordeling
- 4,05 van 5
- Aantekening
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.