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Breakthrough Advertising

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This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

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Breakthrough Advertising, Eugene M. Schwartz, Martin Edelston

Taal
Jaar van publicatie
2004
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(Hardcover)
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Titel
Breakthrough Advertising
Taal
Engels
Jaar van publicatie
2004
Formaat
Hardcover
Aantal pagina's
236
ISBN10
0887232981
ISBN13
9780887232985
Reeks
Beoordeling
4,55 van 5
Aantekening
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.