Beyond the Triple Bottom Line

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This work presents a pragmatic business model for sustainability, detailing eight steps that encompass everything from exploring a vision to implementing strategies and fostering innovation, supported by case studies. While many recent publications advocate for sustainable practices, few delve into the specifics. Authors Francisco Szekely and Zahir Dossa argue for a shift from the conventional business case for sustainability to a comprehensive sustainable business model. They emphasize that organizations should focus on addressing societal needs rather than merely minimizing harm for profit. Profitability should be seen as a means to support sustainability rather than an end goal. The authors tackle challenges organizations face in pursuing sustainability, dedicating each chapter to one of the eight steps, presenting relevant dilemmas, and providing a strategic framework grounded in theory. Case studies from companies like Tesla Motors, Patagonia, TOMs, and Panera illustrate these dilemmas and highlight key findings. Leadership is emphasized as crucial, with a focus on leaders who challenge the status quo, inspire others, and embrace risk-taking as vital for achieving sustainable business practices.