Essere Steve Jobs

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The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations, this guide reveals the operating system behind great presentations and offers a quick-start approach to engaging your audience. Former Apple CEO Steve Jobs's presentations have set a global gold standard, and this step-by-step guide shows you how to apply his crowd-pleasing techniques. Communications expert Carmine Gallo has meticulously analyzed Jobs's performances, providing point-by-point examples and proven secrets in 18 "scenes," such as developing a messianic sense of purpose, revealing the conquering hero, channeling your inner Zen, staging with props, and making it look effortless. This innovative approach will help you sell your ideas, share your enthusiasm, and captivate your audience like Jobs did. As Rob Enderle notes, no other leader captivates an audience like Jobs, and this book captures the formula behind his enthralling presentations. Whether you are a novice or a seasoned speaker, you will find invaluable insights that will inspire you to present with the same passion and impact that defined Jobs's legacy.