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Understanding & Designing Marketing Research

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Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.

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Understanding & Designing Marketing Research, John R. Webb

Taal
Jaar van publicatie
1992,
Staat van het boek
Goed
Prijs
€ 5,19

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Titel
Understanding & Designing Marketing Research
Taal
Engels
Uitgever
Dryden Press
Jaar van publicatie
1992
Aantal pagina's
236
ISBN10
0030990130
ISBN13
9780030990137
Reeks
Aantekening
Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.