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Emotionomics

Leveraging Emotions for Business Success - 2ND EDITION

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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

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Emotionomics, Dan Hill, Sam Simon, Philip Kotler

Taal
Jaar van publicatie
2010
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(Paperback),
Staat van het boek
Goed
Prijs
€ 4,99

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Titel
Emotionomics
Ondertitel
Leveraging Emotions for Business Success - 2ND EDITION
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
288
ISBN10
0749461896
ISBN13
9780749461898
Reeks
Aantekening
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.