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Content Analysis

An Introduction to Its Methodology

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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

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Content Analysis, Klaus H. Krippendorff

Taal
Jaar van publicatie
2012
Bindwijze
(Paperback)
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Titel
Content Analysis
Ondertitel
An Introduction to Its Methodology
Taal
Engels
Jaar van publicatie
2012
Formaat
Paperback
Aantal pagina's
456
ISBN10
1412983150
ISBN13
9781412983150
Reeks
Aantekening
Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.