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Strategic Management And Competitive Advantage

Concepts And Cases, Third Edition, International Edition

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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly

Taal
Jaar van publicatie
2010
Bindwijze
(Paperback)
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Titel
Strategic Management And Competitive Advantage
Ondertitel
Concepts And Cases, Third Edition, International Edition
Taal
Engels
Uitgever
Pearson
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
656
ISBN10
0137042876
ISBN13
9780137042876
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Handel
Aantekening
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.