The Age of the Customer

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You're navigating a transformative period in business marked by an unprecedented shift from the 10,000-year-old Age of the Seller to the Age of the Customer. Jim Blasingame explains this epochal marketplace change in straightforward terms. He highlights how both Ages currently coexist and the urgency to adapt to the new paradigm. Relevance is becoming more crucial than competitiveness, and understanding this shift is essential for success. Your future will hinge on the Moment of Relevance, and Jim provides insights on how to be the preferred choice at that critical time. He discusses the new influencers who shape your brand message, often without your awareness, and how to engage them as partners. Additionally, he emphasizes the importance of storytelling and examines the complexities of social media. Jim introduces a transformative concept that will dominate your future, while also addressing what aspects of business will remain unchanged. With insights that affect love, trust, emotions, niches, globalization, intellectual property, selling, branding, and technology, this visionary message is delivered with tough love. As Steve Forbes notes, Jim possesses both prophetic foresight and the courage to challenge norms. This book will be a valuable reference, providing unique perspectives on preparing for the Age of the Customer and the Moment of Relevance.