The Book of Trust

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In this comprehensive exploration of trust, Dr. Yoram Solomon, a 16-time author, emphasizes the critical importance of trustworthiness. He reveals that a trustworthy salesperson can command a 29.6% higher price, while a trustworthy leader can boost productivity by 64%. Trustworthy CEOs achieve 286% better shareholder returns, and project teams with trust see a 45% increase in performance. However, trust is rapidly declining in society, affecting our faith in government, media, brands, and each other. The 3rd edition of this work introduces two new dimensions of trust: its relativity and dynamism. With 200 additional pages, it incorporates insights from the COVID-19 pandemic and further research, expanding on the framework's applications. The Eight Laws of Trust are outlined, including that trust is continuous, contextual, personal, asymmetrical, transferable, reciprocal, dynamic, and two-sided. The TrustHabits™ model provides a structured approach to enhance trustworthiness through six key elements: Competence, Personality Compatibility, Symmetry, Positivity, Time, and Intimacy. Drawing from over a decade of research and extensive experience in various leadership roles, the author offers a practical 7-Step Action Plan with a 95% success rate for building trust. Additionally, the mini-book series "Can I TRUST You?" provides concise, actionable habits to address trustworthiness issues in both professional and personal relation