Marketing SparkCharts

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SparkCharts(tm): The information you need-concisely, conveniently, and accurately. Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. They'll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp. This four-page chart covers: Marketing strategy and opportunities The marketing plan Segmentation, targeting, and positioning Consumer behavior The four P's: product, place, promotion, and price Market research Marketing in the digital economy Permission-based, database, and direct marketing Marketing ethics Global marketing